What is a Trust Center?
A Trust Center is a single connected hub for building trust with prospects and customers by outlining your business' security posture.
The problems with trust and compliance today: • Systems are outdated • Processes are manual • Language is localized
What makes an effective Trust Center?
An effective Trust Center should enable shorter sales cycles and a greater sense of trust for everyone who interacts with your organization by providing transparency and visibility into the security and compliance practices in one centralized hub and streamlining all trust-related communication.
Want to check out our Trust Center here at Trustpage? Check it out here.
Here are some terms and how we define areas of a Trust Center.
- Security Posture
- Refers to the overall security status of your software and hardware assets, networks, services, and information.
- A security posture contains categories like compliance, privacy, reliability, or the types of subprocesses your company or organization is using.
- Your security posture is made up of a number of security topics. These topics include things like compliance and privacy.
- Topics are things like: GDPR, CCPA, SOC2, etc
- The state of practices, processes, and human behaviors that are in place and can be measured.
- Examples: Locks on doors, auto-locking computers, things you will typically check off on a security questionnaires
Anatomy of a Trust Center
The Overview is where you’ll find a summary of your company’s security posture. It’s also what your customers and prospects see for the first time, so think about what information they’d want to see here, and then add it!
Want a few tips on the types of content to include in your Trust Center?
Straightforward Content Security, compliance, and procurement teams are looking for specific security details. Most existing trust and security pages are marketing-content heavy making it difficult to find the information needed.
Status & Availability Insight into the current status of the company is important. Communication about outages and the risks that they to customers is important in providing complete trust communication.
Clear Privacy & Data Use Policy Procurement teams need to know how you collect and maintain personal information provided by their users. This also includes disclosing subprocessors used.
The FAQ section allows you to post answers to the security related questions, that are asked most often, right in your Trust Center. Address the needs of your customers by showing you’re an expert on security related topics.
The Resources section allows you to publish things like documents, certifications, white papers, and questionnaires right to your Trust Center. Customers can then access and download the resources you post.
The Roadmap section allows you to publish updates about your security posture. Post about improvements to security features, compliance certification updates, and overall business and product improvements.
Proactive & Continuous Communication Trust and security is an ongoing conversation with you and your customers. A good trust center provides clear communication about what features are being developed to provide the most secure experience possible.